purecute

About Jemima Morgan

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So far Jemima Morgan has created 21 blog entries.

baby in business

She’s been my muse, my inspiration, my assistant and my model. She gets me through the day and pushes me through hell. She’s two and a half, and her name is Olivia. I built my business because of her and for her. As I listed her in the “Shop Owners” section of our Etsy shop, [...]

By | 2015-11-10T13:37:08+00:00 November 5th, 2015|Events, Fashion Design|0 Comments

one hour & seventeen minutes

I am so thankful I wrote what I did the night before my daughter was born. Because I already feel different. I put her to my chest and looked at her - this tiny new human, and one little cog in the world slipped a dial. I really like her. I didn’t expect that. I [...]

By | 2017-05-24T11:25:31+00:00 August 30th, 2015|Motherhood|0 Comments

what’s luck got to do with it..?

Not a lot. It’s midnight here, and I’m waiting just for you to come. I’m willing you into existence with all that’s left in my heart. The only thing I was afraid of has arrived. Even though you never made it to term, they’ll induce me tomorrow. Morning will come without you, and they’ll ask [...]

By | 2017-05-24T11:25:31+00:00 August 12th, 2015|Motherhood|0 Comments

tiny expectations

It’s less than a week to go. I should have a fresh new babe in a few days, they say. I’ll swap sleeping for being able to put on my own shoes. Nice ones. Livie will have a BFF, a ‘bae’, a soulmate. And everything will change forever. I expect what I remember. What else do we [...]

By | 2017-05-24T11:25:31+00:00 August 11th, 2015|Motherhood|0 Comments

to market, to market…

I’ve taken my preggers legs from a march down to the city this afternoon. Call it an act of faith. For we are finally going to market. Actual markets. Those delightful almost-festivals that champion, celebrate and commercialise (i.e. make viable) everything local, bespoke and handmade. And I’m sitting here watching them set themselves up for [...]

By | 2017-05-24T11:25:31+00:00 August 3rd, 2015|Events, Fashion Design, Motherhood|0 Comments

the golden lining

I want to share my story: why I create the things I do, and what making beautiful things for my daughter and other little girls means to me. A beautiful mother I met when I was pregnant once told me something I have held to my heart like a sweet secret ever since. Through the [...]

By | 2017-05-24T11:25:31+00:00 May 19th, 2015|Motherhood|0 Comments

big dreams & small businesses…

I could use a nap. And not in the way that I’ll actually get to take one, but it’s a dream of mine. The mythical afternoon siesta. For today a small miracle has occurred: my internet was restored and my daughter simultaneously went to sleep. If she hears the pitter-patter of tiny keystrokes, this interlude [...]

By | 2015-05-06T08:11:12+00:00 May 5th, 2015|Fashion Design|0 Comments

bringing pure cute to life…

Are we there yet? It felt like forever, yet given how long we’ve been pulling the pieces of Pure Cute together, the last few months have skipped away in a flash. Designing each piece, drafting and grading patterns, sampling and testing, shopping for textile suppliers (the least arduous task - unless my distractible daughter Olivia [...]

By | 2015-03-29T08:58:36+00:00 March 29th, 2015|Events|0 Comments
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