PART I Well, it’s actually for my dear friend. But I’m drafting the pattern on the mannequin I’ve got to hand, yours truly. I always meant to make pieces for mothers as well as their daughters. But ‘pure mummy’ languished on the sidebar of the website and [...]
Livie designed her first dress! It's my Christmas present to her. She gets any dress she wants from me, but since I've designed them all, I realised she didn't have half as much say in what she wears as I thought. So this year my gift to her (along with the dozen ubiquitous ponies) is [...]
(what a photo shoot with kids really looks like) What’s not to love about setting up your very own photo shoot with your children? Numero uno: it’s FREE. Let me repeat that, because it’s the reason we all keeping trying to nail this DIY project. FREE. Your mere decision to attempt capturing your babes on [...]
Unleashing the inner fashion beast of a three year old is a brave move. They pick, kick and squabble. Give in and you may just end up with them in a ball gown with gumboots... and checkmate mamma. And when one becomes two, three...? Styling siblings: twins are obvious, but when there are years between [...]
What does how we dress out babes say about us? Do we iron each tiny outfit before we leave the house, or do we settle for something that's (only) stained with milk? Do we tell them what to wear? And why? Is it somehow a reflection of what kind of mother we are - what [...]
The lusciousness has landed. Meet Leia and Lauren. These sweet little twins have captured hearts the world over. Their doting parents Peter and Amber have lovingly built a online fairyland detailing the adventures of their precious daughters. Our first curated collection of Leia Lauren by Pure Cute is finally finished, and available exclusively on their [...]
They say talk is cheap, but these days it’s what we put on our back. Having a child to dress is a dream come true for the aspiring fashionista - they grow out of clothes so fast you have to buy them beautiful new things to wear. But is it “sustainable”..? It’s all the rage [...]
Never mind that summer is here. You’re already matching sequined scarves to your galoshes. Climate doesn’t come into it any more. If it’s 5 o’clock somewhere in the world, you can bet there’s someone sweating it out in a strappy sundress while you’re posting your ootd to Instagram with shivering fingers. In today’s fabulous world [...]
Whoever said that imitation is the greatest form of flattery has never been copied. Imagination is a glorious thing. All of us are born with a head full of rich dreams. Some of us let bits go along the way, or have the “nonsense” drummed out of us. Some of us cling to it like [...]
I started my selling journey on Etsy. So I loved that I got to be part of my first charity project alongside them. Over the last three months Australian Etsy sellers teamed up with Plan International to create #makeforgood - a fundraising initiative to support Plan International’s Because I Am A Girl campaign. From October until [...]
